Even the American Medical Association encourages doctors to engage with transparency

In what may denote a capitulation to broader trends of the time, the American Medical Association (AMA) has publicly encouraged physicians to engage with the transparency efforts that are growing stronger and stronger within the industry. The AMA is noted for its decades-long vehement opposition to the disclosure of Medicare claims data in the interest of privacy.

It's certainly difficult for any organization to call for less transparency in health care (how much less can there be?). What remains to be seen is whether AMA will actually engage and actively help develop metrics that can be deployed, or whether they are simply providing lip service. Given the longstanding interest in clinical outcomes (e.g. National Quality Forum was established in 1999), I suspect that developing the technical metrics for measuring quality is difficult, but that difficulty pales in comparison to the social challenge of getting the metrics adopted. Nevertheless, that the AMA has publicly proclaimed support for improved transparency is a meaningful and positive step.