Some mostly invisible work
March 16, 2013
Some of the work that we do is directly visible to the users of our website. A lot of our work is not easily visible to users, such as improving our data quality. And some of our work falls into yet another category -- work to help search engines make better sense of our site. This week, we worked on adding structured data to our website so that search engines can more easily interpret the data that is presented.
Most of the work is hidden to the user and involves adding tags to tell search engines what the data means. In turn, users might have an easier time finding what they're looking for when they use one of the large search engines.